Amazon Bedrock

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Beyond the basics: A comprehensive foundation model selection framework for generative AI

Amazon Bedrock, Artificial Intelligence, Best Practices, Foundation models, Generative AI, Thought Leadership /

Most organizations evaluating foundation models limit their analysis to three primary dimensions: accuracy, latency, and cost. While these metrics provide a useful starting point, they represent an oversimplification of the complex interplay of factors that determine real-world model performance. Foundation models have revolutionized how enterprises develop generative AI applications, offering unprecedented capabilities in understanding and […]

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Enhance Geospatial Analysis and GIS Workflows with Amazon Bedrock Capabilities

Amazon Bedrock, Artificial Intelligence, Intermediate (200) /

As data becomes more abundant and information systems grow in complexity, stakeholders need solutions that reveal quality insights. Applying emerging technologies to the geospatial domain offers a unique opportunity to create transformative user experiences and intuitive workstreams for users and organizations to deliver on their missions and responsibilities. In this post, we explore how you

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Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock

Amazon Bedrock, Amazon Nova, CPG, Generative AI, Industries, Marketing & Advertising, Media & Entertainment, Retail /

This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support the development of hyper-personalized consumer goods

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Tyson Foods elevates customer search experience with an AI-powered conversational assistant

Amazon Bedrock, Amazon Bedrock Knowledge Bases, Amazon OpenSearch Service, CPG, Customer Solutions, Experience-Based Acceleration /

Tyson Foodservice operates as a critical division within Tyson Foods Inc., using its extensive protein production capabilities to supply a diverse array of foodservice clients across multiple sectors. As one of the largest protein providers in the US, Tyson Foods produces approximately 20% of the nation’s beef, pork, and chicken, which forms the foundation of

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Enhance AI agents using predictive ML models with Amazon SageMaker AI and Model Context Protocol (MCP)

Advanced (300), AI/ML, Amazon Bedrock, Amazon Machine Learning, Amazon SageMaker, Amazon SageMaker AI, Artificial Intelligence, Generative AI /

Machine learning (ML) has evolved from an experimental phase to becoming an integral part of business operations. Organizations now actively deploy ML models for precise sales forecasting, customer segmentation, and churn prediction. While traditional ML continues to transform business processes, generative AI has emerged as a revolutionary force, introducing powerful and accessible tools that reshape

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How Infosys built a generative AI solution to process oil and gas drilling data with Amazon Bedrock

Amazon Bedrock, Amazon Machine Learning, Artificial Intelligence, Energy (Oil & Gas), Generative AI, Partner solutions /

Enterprises across industries like healthcare, finance, manufacturing, and legal services face escalating challenges in processing vast amounts of multimodal data that combines text, images, charts, and complex technical formats. As organizations generate multimodal content at unprecedented speed and scale, document processing methods increasingly fail to handle the intricacies of specialized domains where technical terminology, interconnected

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Benchmarking document information localization with Amazon Nova

Advanced (300), Amazon Bedrock, Amazon Nova, Artificial Intelligence, Generative AI, Technical How-to /

Every day, enterprises process thousands of documents containing critical business information. From invoices and purchase orders to forms and contracts, accurately locating and extracting specific fields has traditionally been one of the most complex challenges in document processing pipelines. Although optical character recognition (OCR) can tell us what text exists in a document, determining where

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Create a travel planning agentic workflow with Amazon Nova

Advanced (300), Amazon Bedrock, Amazon Nova, Generative AI /

Traveling is enjoyable, but travel planning can be complex to navigate and a hassle. Travelers must book accommodations, plan activities, and arrange local transportation. All these decisions can feel overwhelming. Although travel professionals have long helped manage these complexities, recent breakthroughs in generative AI have made something entirely new possible—intelligent assistants that can understand natural

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Introducing Amazon Bedrock AgentCore Gateway: Transforming enterprise AI agent tool development

Amazon Bedrock, Amazon Machine Learning, Artificial Intelligence, Generative AI, Intermediate (200) /

To fulfill their tasks, AI Agents need access to various capabilities including tools, data stores, prompt templates, and other agents. As organizations scale their AI initiatives, they face an exponentially growing challenge of connecting each agent to multiple tools, creating an M×N integration problem that significantly slows development and increases complexity. Although protocols such as

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Scalable intelligent document processing using Amazon Bedrock Data Automation

Amazon Augmented AI, Amazon Bedrock, Amazon Bedrock Data Automation, Amazon Comprehend, Amazon SageMaker AI, Amazon SageMaker Ground Truth, Amazon Textract /

Intelligent document processing (IDP) is a technology to automate the extraction, analysis, and interpretation of critical information from a wide range of documents. By using advanced machine learning (ML) and natural language processing algorithms, IDP solutions can efficiently extract and process structured data from unstructured text, streamlining document-centric workflows. When enhanced with generative AI capabilities,

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