Amazon Nova

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Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock

Amazon Bedrock, Amazon Nova, CPG, Generative AI, Industries, Marketing & Advertising, Media & Entertainment, Retail /

This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support the development of hyper-personalized consumer goods […]

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Benchmarking document information localization with Amazon Nova

Advanced (300), Amazon Bedrock, Amazon Nova, Artificial Intelligence, Generative AI, Technical How-to /

Every day, enterprises process thousands of documents containing critical business information. From invoices and purchase orders to forms and contracts, accurately locating and extracting specific fields has traditionally been one of the most complex challenges in document processing pipelines. Although optical character recognition (OCR) can tell us what text exists in a document, determining where

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Create a travel planning agentic workflow with Amazon Nova

Advanced (300), Amazon Bedrock, Amazon Nova, Generative AI /

Traveling is enjoyable, but travel planning can be complex to navigate and a hassle. Travelers must book accommodations, plan activities, and arrange local transportation. All these decisions can feel overwhelming. Although travel professionals have long helped manage these complexities, recent breakthroughs in generative AI have made something entirely new possible—intelligent assistants that can understand natural

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Citations with Amazon Nova understanding models

Amazon Bedrock, Amazon Machine Learning, Amazon Nova, Artificial Intelligence, Intermediate (200) /

Large language models (LLMs) have become increasingly prevalent across both consumer and enterprise applications. However, their tendency to “hallucinate” information and deliver incorrect answers with seeming confidence has created a trust problem. Think of LLMs as you would a human expert: we typically trust experts who can back up their claims with references and walk

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AI judging AI: Scaling unstructured text analysis with Amazon Nova

Amazon Bedrock, Amazon Nova, Artificial Intelligence, Technical How-to /

Picture this: Your team just received 10,000 customer feedback responses. The traditional approach? Weeks of manual analysis. But what if AI could not only analyze this feedback but also validate its own work? Welcome to the world of large language model (LLM) jury systems deployed using Amazon Bedrock. As more organizations embrace generative AI, particularly

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Structured outputs with Amazon Nova: A guide for builders

AI/ML, Amazon Bedrock, Amazon Nova, Artificial Intelligence, Best Practices, Generative AI, Technical How-to /

Developers building AI applications face a common challenge: converting unstructured data into structured formats. Structured output is critical for machine-to-machine communication use cases, because this enables downstream use cases to more effectively consume and process the generated outputs. Whether it’s extracting information from documents, creating assistants that fetch data from APIs, or developing agents that

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Amazon Nova Act SDK (preview): Path to production for browser automation agents

Amazon Nova, Announcements /

In early 2025, we introduced the Amazon Nova Act SDK as a research preview to help developers build agents that reliably complete tasks in a web browser. Now, we are excited to work with customers to take their agents to production in a limited preview, using new AWS integrations including AWS Identity and Access Management

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How PerformLine uses prompt engineering on Amazon Bedrock to detect compliance violations 

Amazon Bedrock, Amazon Bedrock Prompt Management, Amazon Nova, Artificial Intelligence, AWS Lambda, Compliance, Customer Solutions, Generative AI, Serverless /

This post is co-written with Bogdan Arsenie and Nick Mattei from PerformLine. PerformLine operates within the marketing compliance industry, a specialized subset of the broader compliance software market, which includes various compliance solutions like anti-money laundering (AML), know your customer (KYC), and others. Specifically, marketing compliance refers to adhering to regulations and guidelines set by

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Benchmarking Amazon Nova: A comprehensive analysis through MT-Bench and Arena-Hard-Auto

Advanced (300), AI/ML, Amazon Bedrock, Amazon Machine Learning, Amazon Nova, Generative AI, Technical How-to /

Large language models (LLMs) have rapidly evolved, becoming integral to applications ranging from conversational AI to complex reasoning tasks. However, as models grow in size and capability, effectively evaluating their performance has become increasingly challenging. Traditional benchmarking metrics like perplexity and BLEU scores often fail to capture the nuances of real-world interactions, making human-aligned evaluation

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Customize Amazon Nova in Amazon SageMaker AI using Direct Preference Optimization

Amazon Nova, Amazon SageMaker AI, Artificial Intelligence, Foundation models, Intermediate (200) /

At the AWS Summit in New York City, we introduced a comprehensive suite of model customization capabilities for Amazon Nova foundation models. Available as ready-to-use recipes on Amazon SageMaker AI, you can use them to adapt Nova Micro, Nova Lite, and Nova Pro across the model training lifecycle, including pre-training, supervised fine-tuning, and alignment. In this

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