Amazon Personalize

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Streamline personalization development: How automated ML workflows accelerate Amazon Personalize implementation

Crafting unique, customized experiences that resonate with customers is a potent strategy for boosting engagement and fostering brand loyalty. However, creating dynamic personalized content is challenging and time-consuming because of the need for real-time data processing, complex algorithms for customer segmentation, and continuous optimization to adapt to shifting behaviors and preferences—all while providing scalability and […]

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Generate user-personalized communication with Amazon Personalize and Amazon Bedrock

Today, businesses are using AI and generative models to improve productivity in their teams and provide better experiences to their customers. Personalized outbound communication can be a powerful tool to increase user engagement and conversion. For instance, as a marketing manager for a video-on-demand company, you might want to send personalized email messages tailored to

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