Artificial Intelligence

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Building trust in AI: The AWS approach to the EU AI Act

Artificial Intelligence, Responsible AI /

As AI adoption accelerates and reshapes our future, organizations are adapting to evolving regulatory frameworks. In our report commissioned to Strand Partners, Unlocking Europe’s AI Potential in the Digital Decade 2025, 68% of European businesses surveyed underlined that they struggle to understand their responsibilities under the EU AI Act. European businesses also highlighted that an […]

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Accelerate threat modeling with generative AI

Amazon Bedrock, Artificial Intelligence, Generative AI, Security, Technical How-to /

In this post, we explore how generative AI can revolutionize threat modeling practices by automating vulnerability identification, generating comprehensive attack scenarios, and providing contextual mitigation strategies. Unlike previous automation attempts that struggled with the creative and contextual aspects of threat analysis, generative AI overcomes these limitations through its ability to understand complex system relationships, reason

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An innovative financial services leader finds the right AI solution: Robinhood and Amazon Nova

Amazon Nova, Artificial Intelligence, Customer Solutions, Generative AI /

This post is cowritten with Renyu Chen and Dev Tagare from Robinhood. Robinhood has been a pioneer and disruptor in the once staid world of online brokerages. Founded in 2013, the company transformed an industry better known for gatekeeping into an open platform accessible to all. Robinhood pioneered commission-free trading, and harnessed the power of

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Innovate business logic by implementing return of control in Amazon Bedrock Agents

Advanced (300), Amazon SageMaker, Artificial Intelligence, Learning Levels /

In the context of distributed systems and microservices architecture, orchestrating communication between diverse components presents significant challenges. However, with the launch of Amazon Bedrock Agents, the landscape is evolving, offering a simplified approach to agent creation and seamless integration of the return of control capability. In this post, we explore how Amazon Bedrock Agents revolutionizes

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Deploy Qwen models with Amazon Bedrock Custom Model Import

Amazon Bedrock, Announcements, Artificial Intelligence, Foundation models, Generative AI /

We’re excited to announce that Amazon Bedrock Custom Model Import now supports Qwen models. You can now import custom weights for Qwen2, Qwen2_VL, and Qwen2_5_VL architectures, including models like Qwen 2, 2.5 Coder, Qwen 2.5 VL, and QwQ 32B. You can bring your own customized Qwen models into Amazon Bedrock and deploy them in a fully managed, serverless environment—without having to

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How Netsertive built a scalable AI assistant to extract meaningful insights from real-time data using Amazon Bedrock and Amazon Nova

Amazon Bedrock, Amazon Nova, Artificial Intelligence, Customer Solutions, Foundational (100), Generative AI /

This post was co-written with Herb Brittner from Netsertive. Netsertive is a leading digital marketing solutions provider for multi-location brands and franchises, helping businesses maximize local advertising, improve engagement, and gain deep customer insights. With a growing demand in providing more actionable insights from their customer call tracking data, Netsertive needed a solution that could

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Make videos accessible with automated audio descriptions using Amazon Nova

Accessibility, Amazon Bedrock, Amazon Machine Learning, Amazon Nova, Amazon Rekognition, Artificial Intelligence, Technical How-to /

According to the World Health Organization, more than 2.2 billion people globally have vision impairment. For compliance with disability legislation, such as the Americans with Disabilities Act (ADA) in the United States, media in visual formats like television shows or movies are required to provide accessibility to visually impaired people. This often comes in the

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Accelerating Articul8’s domain-specific model development with Amazon SageMaker HyperPod

Amazon SageMaker, Amazon SageMaker HyperPod, Artificial Intelligence, Foundation models, Generative AI, Technical How-to /

This post was co-written with Renato Nascimento, Felipe Viana, Andre Von Zuben from Articul8. Generative AI is reshaping industries, offering new efficiencies, automation, and innovation. However, generative AI requires powerful, scalable, and resilient infrastructures that optimize large-scale model training, providing rapid iteration and efficient compute utilization with purpose-built infrastructure and automated cluster management. In this

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How VideoAmp uses Amazon Bedrock to power their media analytics interface

Amazon Bedrock, Analytics, Artificial Intelligence, Customer Solutions, Data Science & Analytics for Media, Foundation models, Generative AI, Marketing & Advertising, Media & Entertainment /

This post was co-written with Suzanne Willard and Makoto Uchida from VideoAmp. In this post, we illustrate how VideoAmp, a media measurement company, worked with the AWS Generative AI Innovation Center (GenAIIC) team to develop a prototype of the VideoAmp Natural Language (NL) Analytics Chatbot to uncover meaningful insights at scale within media analytics data

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