Data Science & Analytics for Media

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How VideoAmp uses Amazon Bedrock to power their media analytics interface

Amazon Bedrock, Analytics, Artificial Intelligence, Customer Solutions, Data Science & Analytics for Media, Foundation models, Generative AI, Marketing & Advertising, Media & Entertainment /

This post was co-written with Suzanne Willard and Makoto Uchida from VideoAmp. In this post, we illustrate how VideoAmp, a media measurement company, worked with the AWS Generative AI Innovation Center (GenAIIC) team to develop a prototype of the VideoAmp Natural Language (NL) Analytics Chatbot to uncover meaningful insights at scale within media analytics data […]

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Automate video insights for contextual advertising using Amazon Bedrock Data Automation

Amazon Bedrock, Artificial Intelligence, Data Science & Analytics for Media, Marketing & Advertising, Media & Entertainment /

Contextual advertising, a strategy that matches ads with relevant digital content, has transformed digital marketing by delivering personalized experiences to viewers. However, implementing this approach for streaming video-on-demand (VOD) content poses significant challenges, particularly in ad placement and relevance. Traditional methods rely heavily on manual content analysis. For example, a content analyst might spend hours

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