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Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock

This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support the development of hyper-personalized consumer goods […]

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Responsible AI for the payments industry – Part 2

In Part 1 of our series, we explored the foundational concepts of responsible AI in the payments industry. In this post, we discuss the practical implementation of responsible AI frameworks. The need for responsible AI The implementation of responsible AI is not passive, but a dynamic process of reimagining how technology can serve a customer’s

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Build an ecommerce product recommendation chatbot with Amazon Bedrock Agents

Many ecommerce applications want to provide their users with a human-like chatbot that guides them to choose the best product as a gift for their loved ones or friends. To enhance the customer experience, the chatbot need to engage in a natural, conversational manner to understand the user’s preferences and requirements, such as the recipient’s

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