Marketing & Advertising

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Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock

Amazon Bedrock, Amazon Nova, CPG, Generative AI, Industries, Marketing & Advertising, Media & Entertainment, Retail /

This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support the development of hyper-personalized consumer goods […]

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How VideoAmp uses Amazon Bedrock to power their media analytics interface

Amazon Bedrock, Analytics, Artificial Intelligence, Customer Solutions, Data Science & Analytics for Media, Foundation models, Generative AI, Marketing & Advertising, Media & Entertainment /

This post was co-written with Suzanne Willard and Makoto Uchida from VideoAmp. In this post, we illustrate how VideoAmp, a media measurement company, worked with the AWS Generative AI Innovation Center (GenAIIC) team to develop a prototype of the VideoAmp Natural Language (NL) Analytics Chatbot to uncover meaningful insights at scale within media analytics data

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Automate video insights for contextual advertising using Amazon Bedrock Data Automation

Amazon Bedrock, Artificial Intelligence, Data Science & Analytics for Media, Marketing & Advertising, Media & Entertainment /

Contextual advertising, a strategy that matches ads with relevant digital content, has transformed digital marketing by delivering personalized experiences to viewers. However, implementing this approach for streaming video-on-demand (VOD) content poses significant challenges, particularly in ad placement and relevance. Traditional methods rely heavily on manual content analysis. For example, a content analyst might spend hours

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