Responsible AI

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Tailor responsible AI with new safeguard tiers in Amazon Bedrock Guardrails

Amazon Bedrock Guardrails provides configurable safeguards to help build trusted generative AI applications at scale. It provides organizations with integrated safety and privacy safeguards that work across multiple foundation models (FMs), including models available in Amazon Bedrock, as well as models hosted outside Amazon Bedrock from other model providers and cloud providers. With the standalone […]

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Building trust in AI: The AWS approach to the EU AI Act

As AI adoption accelerates and reshapes our future, organizations are adapting to evolving regulatory frameworks. In our report commissioned to Strand Partners, Unlocking Europe’s AI Potential in the Digital Decade 2025, 68% of European businesses surveyed underlined that they struggle to understand their responsibilities under the EU AI Act. European businesses also highlighted that an

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Build generative AI solutions with Amazon Bedrock

Generative AI is revolutionizing how businesses operate, interact with customers, and innovate. If you’re embarking on the journey to build a generative AI-powered solution, you might wonder how to navigate the complexities involved from selecting the right models to managing prompts and enforcing data privacy. In this post, we show you how to build generative

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How climate tech startups are building foundation models with Amazon SageMaker HyperPod

Climate tech startups are companies that use technology and innovation to address the climate crisis, with a primary focus on either reducing greenhouse gas emissions or helping society adapt to climate change impacts. Their unifying mission is to create scalable solutions that accelerate the transition to a sustainable, low-carbon future. Solutions to the climate crisis

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Elevate marketing intelligence with Amazon Bedrock and LLMs for content creation, sentiment analysis, and campaign performance evaluation

In the media and entertainment industry, understanding and predicting the effectiveness of marketing campaigns is crucial for success. Marketing campaigns are the driving force behind successful businesses, playing a pivotal role in attracting new customers, retaining existing ones, and ultimately boosting revenue. However, launching a campaign isn’t enough; to maximize their impact and help achieve

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Responsible AI in action: How Data Reply red teaming supports generative AI safety on AWS

Generative AI is rapidly reshaping industries worldwide, empowering businesses to deliver exceptional customer experiences, streamline processes, and push innovation at an unprecedented scale. However, amidst the excitement, critical questions around the responsible use and implementation of such powerful technology have started to emerge. Although responsible AI has been a key focus for the industry over

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Protect sensitive data in RAG applications with Amazon Bedrock

Retrieval Augmented Generation (RAG) applications have become increasingly popular due to their ability to enhance generative AI tasks with contextually relevant information. Implementing RAG-based applications requires careful attention to security, particularly when handling sensitive data. The protection of personally identifiable information (PII), protected health information (PHI), and confidential business data is crucial because this information

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