Retail

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Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock

Amazon Bedrock, Amazon Nova, CPG, Generative AI, Industries, Marketing & Advertising, Media & Entertainment, Retail /

This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support the development of hyper-personalized consumer goods […]

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Unlock retail intelligence by transforming data into actionable insights using generative AI with Amazon Q Business

Amazon Q Business, Amazon QuickSight, Analytics, Artificial Intelligence, Generative AI, Intermediate (200), Retail, Technical How-to /

Businesses often face challenges in managing and deriving value from their data. According to McKinsey, 78% of organizations now use AI in at least one business function (as of 2024), showing the growing importance of AI solutions in business. Additionally, 21% of organizations using generative AI have fundamentally redesigned their workflows, showing how AI is

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Going beyond AI assistants: Examples from Amazon.com reinventing industries with generative AI

Amazon Bedrock, Amazon Bedrock Agents, Amazon Machine Learning, Artificial Intelligence, Generative AI, Retail /

Generative AI revolutionizes business operations through various applications, including conversational assistants such as Amazon’s Rufus and Amazon Seller Assistant. Additionally, some of the most impactful generative AI applications operate autonomously behind the scenes, an essential capability that empowers enterprises to transform their operations, data processing, and content creation at scale. These non-conversational implementations, often in

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Build an ecommerce product recommendation chatbot with Amazon Bedrock Agents

AI/ML, Amazon Bedrock, Artificial Intelligence, Generative AI, Industries, Intermediate (200), Retail, Technical How-to /

Many ecommerce applications want to provide their users with a human-like chatbot that guides them to choose the best product as a gift for their loved ones or friends. To enhance the customer experience, the chatbot need to engage in a natural, conversational manner to understand the user’s preferences and requirements, such as the recipient’s

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